Tablets industry analysis research Essay Example | Topics and Well Written Essays - 4000 words

Tablets industry analysis research - Essay Example The globally competitive nature of the modern business environment makes it very relevant for companies to put in a lot of efforts into their marketing. This is because through marketing, they are presented with opportunities that make it possible for them to identify the right people within the competitive market who can be strategically presented with what the company has (Kotler and Keller, 2009). Marketing also sets the pace for companies to develop the best forms of strategic options that help in making them competitive as against their core competitors with whom they are in the same market with (Adcock, Halborg and Ross, 2001). With this said, it will be appreciated that marketing is a very broad and relatively generalized concept for any company. It is for this reason that aspects of marketing must be clearly defined in order to make the most of the concept. In this paper, two very important areas of marketing are focused and these are market analysis and industry analysis. Ma rket and industry analysis can be said to be part of the overall research and development (R&D) component of marketing where companies get to study and understand their market and the industry within which they operate in a better way through critical evaluation of market and industry variables (Kotler and Keller, 2009). In this paper, some of the areas that are given include product category, market segmentation, competitors, and product positioning.

Acco330 Cost management accounting Case Study Example | Topics and Well Written Essays - 1250 words

Acco330 Cost management accounting - Case Study Example The company has grown a lot during the past couple of decades despite changes in the industry which contracted the size of the industry from 350 to 42 furniture producers in the Ontario region. The firm had been operating smoothly for many years, but as it grew the company learned the importance of accounting work. Prior to 1997 the company had only utilized a bookkeeper who did not create budgets of other financial reports. In that year the company had major setback due a diminish profitability. This paper provides various business analyses in order to determine the root of the problem and find a solution to the problems at PFC. One of the major strengths of the company is the quality of its products. The management team of the company has formed a corporate culture in which the employees are committed to producing top quality merchandise. Strength of the company is the simplicity of its operation. The company only produces two types of products. This allows the firm to keep its cost down, lower its inventory, standardize production, and achieve economies of scale. A glaring weakness at PFC has been the lack of accounting work prior to 1997. The company also experience in 1997 other problems such as higher wages costs and a change in supplier which lowered the quality of its raw materials. The profitability of the company decrease significantly and the company was not able to properly manage its yearly budget due to the lack of experience of experience dealing with formal business reports. The firm should have updated the progress of its budget on monthly or quarterly basis in order to make the necessary adjustment to meet its financial goals. The company has a tremendous reputation in its domestic marketplace. The firm could increase its product offering to increase its sales. Another opportunity for the company is to export its products to the