Project Management Is Not For Everyone - 1484 Words

Project management is not for everyone. To thrive in this field, one needs numerous technical and management skills, and a certain amount of experience in the relevant industry. Do I have what it takes to be a successful project manager? The answer seems to be ‘no’. This is because there is a difference between being a project manager and being a successful one. I would rather be in the second bracket. And to achieve that, I need to not only improve my skills, but also develop new ones as I make my way up the ladder. The job of a project manager in simple words is getting people to perform work to fulfill the requirements of a project within a certain time and budget. Therefore, it necessary to have good people skills and I agree with Lewis (2007) that people skills is the biggest attribute a person must have. The reason is purely because without good man management skills, it will be very hard to get everyone moving in the same direction even if one is brilliant at everything else. On the other hand, someone who knows how to deal with people but who does not know everything will always find a way. Either by having someone teaching him or he will merely hand over that particular activity to an expert. Reflecting on the two years that I have been working as a civil engineer, and taking into account the importance of interpersonal skills that a project manager must possess, let’s see how proficient I am in using these skills and how I can improve. There are eleven suchShow MoreRelatedProject Management : A Strategic Value That Gives Companies An Edge On Their Competitors820 Words   |  4 PagesProject management across the organization helps create a strategic value that gives companies an edge on their competitors. Project management matters because it is a way to â€Å"map out† your plans to control spending and improve project results. It may be a way to reduce risks, cut costs and improve success rates. Being able to deliver projects on time and within budget often determines whether a company will get the next job or not. Projects have been around since beginning of time. Even a life cycleRead MoreProject Management : Building A Unique Product, Service, Or Resul t?776 Words   |  4 PagesProject management matters because it is a way to control spending and improve project results. It may be a way to reduce risks, cut costs and improved success rates. Project management across the organization helps create a strategic value that gives companies an edge on their competitors. Being able to deliver projects on time and within budget often determines whether a company will get the next job or not. Projects have been around since beginning of time. Even a life cycle of a living beingRead More Project Management Essay1394 Words   |  6 PagesProject Management Project Management is quickly becoming a field of study and importance in the business world. A search on the Internet of the title â€Å"Project Management† yields hundreds or results including forums, training manuals and job openings for related positions. Project Management is a broad term referencing the necessary steps taken by management to ensure a product is feasible before and during implementation. According to Project Management Learning Objectives, the steps toRead MoreThe Importance Of A Project Manager On A Construction Site1052 Words   |  5 PagesPart 1. Investigation A project is one which has a start and end to it but for a project to start there is lot of planning is done much before the actual project is started, the project manager is the one who has everything on his shoulders from start to end and even after the end if further assistance is required to the client. There are basically ten things that a project manager on a construction site has to take care of, planning the work, hiring and firing of employers, supervising the workRead MoreCase Assignment : Project Management1147 Words   |  5 PagesAssignment: Project Management Summary A Project Manager is necessary for implementing and carrying out a project without delays. The basic requirements for a project, according to the reading titled â€Å"What is Project Management?† (PMI, Inc. 2017) are: Initiating - goal and objective, as well as identify the stakeholders and obtaining an approval of the project; Planning – scope of work, training, documentation, summary, risk and assessment, cost, etc. This is also where we draw on 10 â€Å"project managementRead MoreCase Study : Macon, Inc.930 Words   |  4 Pagesto blame in project delays or quality standards, and have scarce attention to the organization’s interests. Delays were almost always present, quality compromised, customers were choosing their own project managers to ensure their interests, projects were constantly failing, and the president of the company, who was a strong believer of project management, decided that action was needed to achieve excellence in project management. II. Question and response Considering the Management Support elementRead MoreStudent Collective Bargaining Agreement Simulation Essay1223 Words   |  5 Pagessimulation, I was in the Union that was negotiating the terms of the group project. Our group felt that the mandatory items that needed to be negotiated in good faith were the items that all pertained to the details of how the group project was going to be constructed and the guidelines of the group project that our union proposed. Since the group project was seen as a form of compensation it was mandatory we negotiated it with management. The permissible item that our group added was no class the ThursdayRead MoreCase Study Analysis for Hector Gaming Company Essay956 Words   |  4 PagesCase Study for Hector Gaming Company Paula Gray Lemons California Southern University Course: Project Management/MGT 86529 Mentor: Dr. John Belt Date: May 27, 2013 Action Plan for Hector Gaming Company Summary of the Facts: Hector Gaming Company is an educational gaming company that specializes in educational games for young people. The company has experienced a significant growth rate the last two years of operations. In addition, their targeted market has been scooping up theirRead MoreProject Management Of A Famous Agricultural Products Manufacturing Company1351 Words   |  6 PagesProject management plays a vital role in every working organization which has to accomplish certain goals. Even when there was non-existence of project management concept, organizations used it in the system of work. In this report, we have uncovered some of the facts and files related to the approach of project management of a famous agricultural products manufacturing company named Monsanto. This company started its operations in U.S.A. but later on expanded market in many other countries. In thisRead MoreProject Leadership Role of Trihealth- Case Study 21643 Words   |  7 Pages Case Study 2: Project Leadership Roles at TriHealth Yuvonne Edwards Professor Brett Gordon Human Resource Project Management – HRM517 November 4, 2012 Identify the common roles in a human resource project. Then, analyze these roles to typical human resource functions. There are projects of different sizes that have different ways and requirements on how the people are organized. In small project, little organization structure

Short Story - 938 Words

Once upon a time animals could talk. When god gave Adam and Eve the privilege to roam around the garden and to eat off any tree except for the tree with the apples, he gave animals the same privilege except for, he gave them something extra. God gave animals the right to talk and walk, but under one condition, he said â€Å"You disobey me once then I take one of your privileges away†. All the animals were good and respectful to God and obeyed all his wishes except for one which was Mace the monkey. Mace the monkey felt like he didnt have to listen to anyone but himself, he didnt want anyone controlling him, Mace wanted to take gods spot so he tried to think of a plan on how he could do so. Mace came up with his master plan to take over†¦show more content†¦God came back to see how everybody was doing, he stopped and talked to everybody so when he stopped at our group he greeted everyone, he said â€Å"hey everybody how is everyone holding up?† Mace decided to get a little disrespectful, so he said, â€Å" that is none of your business† god was a little taken back so he said â€Å"excuse me Mr. Mace† thats when Tremaine stepped in and said â€Å" You heard my partner, he said thats none of your business† God stared at the group for a minute or two he†d realized what they were trying to do because Tremaine the snake and the rest of his group has never disrespected him and he figured Mace was behind all of this so he stayed quiet because he was working up a plan himself so he just walked away. Mace and the group were a little taken back because they didnt expect for him to just walk away. The plan was to get Swiper do all the dirty work and Lenny to convince everyone to be on their side, but what they didnt know was that God was one step ahead of them. Little did Mace and his posse know, god had already talked to all the animals and told them to play along with whatever their plan was and thats what they did. God felt bad because he knew that he had to take punish them, he loved all his animals but they betrayed him. Maces punishment was way worse than the others because he was the mastermind of all of this and when he punished one he had to all the animals. Mace finally got his plan set up and tonight was the night that heShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreGothic Short Story1447 W ords   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of eventsRead MoreRacism in the Short Stories1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intr uding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narrator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. In

Stereotypes on Intercultural Communication †MyAssignmenthelp.com

Queston: Discuss about the Stereotypes on Intercultural Communication. Answer: Introduction: The spread of globalisation has changed the world of business to a great extent. Globalisation has enabled people and organisations from all corners of the world to interact with each other, form business relations and expand their market reach, which can help them in achieving a competitive edge in the market. The spread of globalisation has also made it difficult for business organisations to survive in the market because of the exponential increase in competition. As a result, business organisations are looking forward to expand their businesses overseas in order to achieve market competencies and ensure a long term survival in the market. Overseas expansion involves interacting with individuals that belong to different cultural backgrounds and have their own morals, ethics, values, language, etc., which governs their behaviour during business interactions (Kreuz Roberts, 2017). Therefore, understanding the culture of an overseas partner is considered to be crucial for those orga nisations that are looking forward to expand their business management overseas. Culture is defined as the set of morals, ethics, values, language, cuisines, etc. that governs the social conduct of an individual or a group of people (Heine, 2015). Cultural stereotyping is referred to the condition when one person forms an opinion about another person on the basis of who that person is, where is the person from, which language does that person speaks, etc., without actually getting to know the person, etc. (Schnurr, et al., 2017). There are a number of cultural stereotypes that exist till date, such as all people with a Jewish background are greedy, Mexican people are lazy and migrate into America illegally, all black people outside of the United States are poor, etc. There are a countless number of stereotypes associated with different cultures in the world, out of which, some are valid while some are completely invalid and have originated as a result of false perceptions of people. It is better to rely on stereotypes than to enter into a relationship with someone from another culture without any idea of what they believe in. To conclude whether the statement is correct or not, it is important to discuss the merits as well as the demerits of the statement. Let us start by discussing the merits of cultural stereotypes in cross cultural communication management: First of all, relying upon stereotypes while entering into a relationship with someone from a different culture can be beneficial for a person that has negligible knowledge about the cultural preferences of the other person. There can be certain situations where a person might not have the time to study the culture of another person in depth. In such cases, relying on cultural stereotypes can shape the way for communication to a certain extent. Further, relying upon cultural stereotypes can sometimes be helpful in making quick judgements and fast decisions (Peng, 2010). Secondly, cultural stereotypes can help in identifying people into groups and predicting their reactions and decisions. It can help a person in forming expectations and making communication more predictable and easier to understand. Thirdly, stereotypes in cultural communication is sometimes considered to be an equalizer because people belonging to a particular group definitely have something in common. Stereotypes ca n thus be used to face issues related to intercultural communication rather than running away from them. Cultural stereotypes can definitely have certain truth attached to them and by addressing these issues, stereotypes can be used to eliminate barriers to communication Fourthly, cultural stereotypes can sometimes be used by individuals to explain social events as stereotypes can help in identifying certain typical characteristics of a cluster. On the other hand, most of the people believe that cultural stereotypes can cause more harm in cross cultural communication than their potential benefits. Some of the negative aspects of cultural stereotypes are discussed below: First of all, cultural stereotypes can have a great impact on the organisational behaviour of the employees. In cross-cultural communication or in multinational organisations, it is often observed that certain employees have a tendency to shape their behaviour with other employees on the basis of stereotypes that they have regarding a particular group of people. This can make them bully others if they perceive their culture as recessive or less assertive. According to the socio-technical approach and the situational approach under the administrative theory of organisational behaviour, an organisation is composed of a social system, technical system and an environment and for the success of an organisation, it is crucial that there is a strong relation between all these systems (Bin, n.d.). Stereotypes can instil a feeling of inferiority or superiority in the system and it can become difficult to establish a strong relation between these systems. Relying upon cultural stereotypes while entering into a relationship with a person belonging to a different culture can prove to be a failure because the judgement about his or her culture can be completely misguided and incorrect. In such cases, there are greater chances that one might end up offending the other person, which makes it difficult to establish a strong and long lasting relation with the person. Further, stereotypes can also result in employees mistreating or abusing those whom they perceive to be inferior to them, based on stereotypes(Lyons Kashima, 2001). Secondly, according to most of the cultural stereotypes, people belonging to a particular culture have a similar dressing sense, values, beliefs, preferences, social conduct, etc. This belief can act as a barrier in cross cultural communication because people having the same dressing sense can feel differently towards different situations and actions (Lyons Kashima, 2001). As a result, relying upon stereotypes can decrease the effectiveness of cross cultural communication. Furthermore, a popular notion saying Dont judge a book by its cover stresses on the face that appearance cannot be enough to completely understand who a person really is. Thirdly, cultural stereotypes can sometimes act as the biggest barriers to communication and might prevent two people belonging to different cultures from interacting at all. A person might not want to interact with another person because of his or her assumption about the other person, which is obviously based upon cultural stereotypes that she or he might have read or heard about. Fourthly, cultural stereotypes can sometimes result in prejudice. Cultural stereotypes can sometimes make people protect their self-esteem by making them feel that they are a part of a superior group of people (Bin, n.d.) . As a result, such people, in order to satisfy their feeling of superiority, can apply negative stereotypes while communication with others. For example, American managers believe that their Asian colleagues do not possess leadership skills and are not assertive while at work while the Israelis think that businessmen from India are not trustworthy and do not provide the correct information during business dealings. Basing ones behaviour or social conduct on such negative stereotypes can offend the other person, who might be trustworthy and is sharing all the information in a business deal management. Coming to the statement, having no knowledge about a persons culture or belief and still entering into a relationship with that person is a tricky situation because establishing a relation without having knowledge about each others cultural values is not possible in the first place. Even if somehow it does become possible, the foundation of relation established between the two parties will not be solid enough to make it a long lasting one as they would definitely end up offending each other because of the lack of understanding. On the other hand, relying upon stereotypes while entering into cross cultural communication can definitely help a person in identifying certain dos and donts, which would ultimately reduce the chances of offending the other person as a result of the lack of cultural knowledge (Ting-Toomey, 2012). Further, the foundation of the relation can be stronger in this case and as the relation becomes stronger, each of the party will have opportunities to learn more ab out each other and their beliefs, which would further reinforce their relation. Cultural stereotypes receive different reviews from different people and their reliability in cross cultural communication and establishing business relations is highly debatable. Where some people are of the belief that cultural stereotypes can act as a barrier to cross cultural communication and are trying their best to discover methods that can help in eliminating cultural stereotypes, others believe that cultural stereotypes have been formed over a period of time by closely observing the social conduct of a group of people and can be reliable in cross cultural communication as they help in making quick judgements and decisions (Spencer-Rodgersa McGovern, n.d.). To conclude, it is actually beneficial to rely on stereotypes rather than entering into a relationship with a person from another culture with no knowledge about his or her beliefs or preferences because stereotypes cannot just help in making a judgement about the other person, but can also help in shaping ones own behavi our and communication style while interacting with others. Having some knowledge about the culture of another person, even if it is based on cultural stereotypes, can actually help a person in gaining confidence and actually initiating a conversation. On the other hand, entering into a relationship with another person without having any knowledge about his or her beliefs cannot help a person in taking a conversation much far. Therefore, it is definitely better to rely upon certain stereotypes during cross cultural communication rather than entering into a relation with someone without actually having any knowledge about his or her culture and beliefs. References Bin, H., n.d. Discuss the role of stereotyping in intercultural communication; how inevitable is it. [Online] Available at: https://www.academia.edu/13705232/Discuss_the_role_of_stereotyping_in_intercultural_communication_how_inevitable_is_it[Accessed 16 April 2018]. FAO, n.d. Organizational theories. [Online] Available at: https://www.fao.org/docrep/w7503e/w7503e03.htm#weber's%20bureaucratic%20approach [Accessed 16 April 2018]. Heine, S. J., 2015. Cultural Psychology: Third International Student Edition. s.l.:WW Norton Company. Kokemuller, N., n.d. How Does Stereotyping Affect the Workplace Environment?. [Online] Available at: https://smallbusiness.chron.com/stereotyping-affect-workplace-environment-78286.html[Accessed 16 April 2018]. Kreuz, R. J. Roberts, R. M., 2017. Getting Through: The Pleasures and Perils of Cross-Cultural Communication. s.l.:MIT Press. Lyons, A. Kashima, Y., 2001. The Reproduction of Culture: Communication Processes Tend to Maintain Cultural Stereotypes. Social Cognition, 19(3), pp. 372-394. Peng, S.-Y., 2010. Impact of stereotypes on intercultural communication: a Chinese perspective. Asia Pacific Education Review , June, 11(2), pp. 243-252. Schnurr, S., Chan, A., Loew, J. Zayts, O., 2017. Leadership and Culture: When Stereotypes Meet Actual Workplace Practice. Challenging Leadership Stereotypes through Discourse, 2 September.pp. 95-117. Spencer-Rodgersa, J. McGovern, T., n.d. Attitudes toward the culturally different: the role of intercultural communication barriers, affective responses, consensual stereotypes, and perceived threat. International Journal of Intercultural Relations , 26(6), pp. 609-631. Ting-Toomey, S., 2012. Communicating Across Cultures. s.l.:Guilford Press.

What Are UTM Parameters Plus How to Properly Use Them

What are UTM parameters? Theyre extra tags that you add to a URL to help you track and analyze traffic on your website.Although the term may sound technical, UTM parameters are simple and easy to use, while containing immense analytical power.In this article, we’ll explain what UTM parameters are in more detail and then show you how to use UTM parameters to uncover meaningful insights about your website and marketing channels. https://themeisle.com/?utm_source=facebookHere, the UTM tag is utm_source=facebook  and is used to track a possible source of traffic. In this case, the source we are interested in is Facebook.You can also add more tags to track additional data, like a specific post that you made on Facebook. For example:https://themeisle.com/?utm_source=facebookutm_medium=social-mediautm_campaign=what-are-utm-parameters-postMore on what all these UTM parameters mean in a second.UTMs can be used to see which marketing platforms  or campaigns are working best for you, and to track the value of social marketing campaigns. You can also use them on your own site. For example, you could see how well specific blog posts work at converting visitors into customers.This means you can generate precise data on where your traffic is coming from. Youll also be able to see what avenues users take to convert. Furthermore, you can more easily compare posts (akin to A/B testing) to better know whats working for you and what isnt.In addition, with UTMs you can measure return on investment (ROI), refine your social media strategy, track influencer marketing, and much more. Well discuss these in more detail below.How to use UTM parameters (in 4 steps)At this point, you might be worried about potentially causing a search engine optimization (SEO) problem by tweaking your URLs. Fortunately, you dont have to attach UTM parameters to your links manually. Instead, you can use a UTM generator to ensure your links are error-free and optimized. Lets take a look!1. Set up Google AnalyticsThe first step is to create a Google Analytics account so that you can log and analyze UTM tags.The good news is that weve talked about this previously, and have also given you a walkthrough of the interface. If this is your first time using Google Analytics, these guides will come in handy – especially if youre overwhelmed by the screens you see.Once youve set up your account, grabbed your tracking ID, and linked your analytics with your WordPress site, youll be ready for the next step. To make this last aspect easier, and help you better integrate analytics data with your WordPress website, we recommend installing a plugin such as MonsterInsights. Google Analytics Dashboard Plugin for WordPress by MonsterInsights Author(s): Google Analytics Campaign URL Builder.Once you navigate here, youll see several fields enabling you to input the website URL you want to track and your parameters. The first four fields are required information†¦Ã¢â‚¬ ¦and there a re five different UTM parameters you can choose from. Lets quickly go over what they are:utm_source. The source identifies where the click has come from (i.e. the referral website), and is required.utm_medium. This states whether a link was within an email, was a cost-per-click (CPC) link, and more. Again, this is a required field.utm_campaign. This required field helps when carrying out keyword analysis. Its simply an identifier for the campaign. For example, a specific social media post or the title of a guest post.utm_term. Youll only use this parameter when conducting paid search campaigns, and lets you state a keyword term (such as wordpress+themes.)utm_content. Finally, this parameter is used when multiple ads or links point to the same URL, in order to help differentiate them.Once youve filled in your information, the tool will automatically generate the properly-tagged URL for you:This is the link youll use in your social posts or other promotional channels. You may want to shorten it for aesthetic or administrative reasons using a service such as Bitly.  As users interact with this link, the data will be sent to your Google Analytics account – which is where well head to next!3. Track campaigns with UTM parametersGoogle Analytics provides practically all of the information you need to analyze your campaigns. Within your dashboard, head to the  Reports  section, then navigate to  Acquisition Campaigns   All Campaigns:Youll see a list of campaigns, and a selection of other data, grouped by Acquisition (which breaks down the numbers further  by users, new users, and sessions), Behavior (drilling down to Bounce Rate, Pages Per Session, and Average Session Duration), and Conversions.Here, youll see different columns based on the Goals youve set within Google Analytics. However, there will usually be a Conversion Rate percentage to look for. This essentially gives you almost everything you need to assess a given campaign – footfal l, where the traffic has come from, and whether theyre captivated. The final step is to dig into these figures.Step 4: Analyze the data the UTM parameters provideThe last step is perhaps the most important: analyzing your data. After all, its why you want to add UTM parameters in the first place. While you could simply do this via the Google Analytics dashboard, you may find it easier to export this information as a PDF, Google Sheet, Excel spreadsheet, or .csv file. You can do this in Google Analytics, via the Export link:Once youve retrieved your data, youre afforded some flexibility with it. For instance, you can use UTM parameters to measure the ROI of your social media posts, because you now have explicit data showing which social strategies are most cost effective.The data can also give you a clear picture of which social media posts drive traffic to your site. Furthermore, you can use it to calculate the cost to acquire a lead or customer by tracking the ads and campaigns use rs click, and the overall number that end up converting.UTM parameters are also an effective way to track influencer marketing results. By attaching UTMs to your affiliate links, youll be able to tell if an influencers efforts are paying off on an individual basis. Or, you can use UTM parameters in links to your site that you insert in guest posts, or your author bio at a guest post source.Finally, the last thing well mention about analyzing your data is split testing. Using UTMs in two different social posts provides an effective way to compare their effectiveness. You can then tweak them to improve results – for example, trialing how video impacts the conversion rate, and how your audience responds to it.ConclusionUTM parameters provide you with precise data on where your traffic and conversions come from. They can be implemented to measure the performance of your content, and to see which marketing platforms are working best for you.In this piece, we’ve shown you ho w to track your content using UTM parameters. Let’s quickly recap the four steps:Set up Google Analytics.Add UTM parameters to your links.Track campaigns with UTM parameters.Analyze the data the UTM parameters provide. UTM parameters - what are they? The little tags are essential for #analytics - learn how to use them Click To Tweet Do you have any questions about UTM parameters? Ask away in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.